I want to take a post to discuss webcomics – their potential, the current shortfalls, and some of the better professional examples out there right now. First, I think it’s important to distinguish between digital comics and webcomics. Digital comics merely refers to the digital production or distribution of comics in general, while webcomics is really its own medium. That being said, the medium has really not developed very far as of yet while the digital production of comics hasn’t seen the level of success that the digital production and distribution of other creative media has. The most interesting, and successful online comics exist in a space somewhere in between the digital production of traditional comics and the realization of a new medium.
DC and Marvel have each established digital sales campaigns, and though small efforts have been made to create digital only comics, the main push has been to make their print line of comics available to be read on e-readers and tablets. I won’t hide my bias; I can see how this would appeal to a certain demographic of readers, but I still have trouble paying money for anything in a solely digital format. As someone who has experienced multiple computer crashes and broken phones, I just don’t find the transaction acceptable. Many readers undoubtedly feel different; however I have had conversations with many who feel the same way. This is a tough obstacle for these publishers to overcome. They have compensated by offering print/digital combo packs, a tactic that’s been employed by record companies offering vinyl/digital combos for some time now. However the latter combos basically come at the same price while the comic version usually costs about 2 dollars more. I’m merely speculating about the costs involved, but I think a main difference between the two industries is that the digital production of music has been in place for years; in fact, the vinyl version of an album is pressed off of a digital copy. There are very little added costs. Conversely, print comics need to be reformatted into a consumer friendly digital version after production and there is no single source sales venue like music has in iTunes. Digital comics in this vain are really a financial rather than creative innovation, albeit one still finding its feet.
Webcomics have the potential to redefine the medium. In his book, Reinventing Comics, Scott Mccloud discusses some of the ways that publication via the internet could potentially redefine the parameters of comic creation. Panel layouts are no longer confined to a standard size page, hyperlinks can be embedded in order to create interactive reading experiences, and images can be zoomed in and out. All of this would rewrite the rulebook and allow creators to expand the way they use the tools and techniques of the trade. I’m sure there are some of these out there, but I haven’t found them.
What I have found are a plethora of serial style comics, both professional and amateur, traditionally created or digitally created, released for free via online sources. The quality varies wildly, and much of the amateur stuff tends towards the comedic and away from the dramatic or experimental, and though there is nothing wrong with this, it’s not really my cup of tea. For my money, there are three free, professional quality webcomics that represent the best of what’s available right now. Two are from Avatar Press: Warren Ellis’s recently concluded Freakangels and the latest addition to the Crossed franchise, Wish You Were Here. Another is the constantly improving creator owned and self-published series by Greg Rucka and Rick Burchett, Lady Sabre and the Pirates of the Ineffable Aether. These projects vary in execution, but they all operate along the same lines – short, consistent installments of an ongoing serialized story released 1 or 2 times a week. If they make money they do it through a combination of advertising, merchandising, and the print release of collected volumes. The fact that collected printed editions are still being sold, and perhaps necessary for a profit, should be a good indicator of the current state of the medium.
Freakangels ran weekly for several years and was collected in 5 trades. It is a beautifully illustrated tale of a group of psychokinetic teens in post-apocalyptic London with a steampunk bite to it. It was released consistently 6 pages at a time and divided into 5 self-contained story arcs. Warren Ellis and co. always did a good job merchandising, keeping the store loaded with t-shirts, tote bags, and more with original art and logos from the series. It reads differently from a traditional comic only in that it is paced to transmit a complete idea, if not a complete story in 6 pages. There is a consistency of aesthetic that is preserved throughout, 6 even panels per page, and briskly paced.
Avatar is in the process of filling the void left after the finale of Freakangels with an online component to their Crossed franchise entitled Wish You Were Here. For those uninitiated, Crossed is an over the top, often disturbing, always gory, spin on the zombie paradigm in which most of humanity has succumbed to a plague that turns them into sadistic, amoral, madmen. This ongoing webcomic differs a little from the other Crossed stories because it follows a group of people in a fortified island stronghold rather than on the run across some harsh and unforgiving landscape. It’s not as unique as Freakangels was but it delivers all of the goods that the fans of the franchise have come to expect. As a webcomic it doesn’t do anything too unique. Each installment is on the longer side for webcomics, and each episode is fairly self-contained. Nothing seems terribly different between this reading experience and that of print comics, other than the speed of production and delivery, and of course the fact it’s free.
The final subject is the pure steampunk fantasy, Lady Sabre and the Pirates of the Ineffable Aether. This one is released biweekly but in shorter installments, usually about 1-2 pages at a time. I think this series is more interesting as an exercise in online publishing, mainly from a writing standpoint. There was an interesting interview with author Greg Rucka in Steampunk Magazine #8 (reviewed on this blog here: http://entropicworlds.com/2012/04/25/explore-the-past-and-celebrate-the-future-with-steampunk-magazine-8/) in which he discusses the challenges of writing in a short, biweekly format. He explained that he was disappointed with how the first chapter reads as daily individual stories. He’s right; when you read individual pages from the first few weeks they feel disjointed and incomplete, as if you were reading a full comic one page at a time. It would be absurd to attempt to tell a complete story in a single page on an ongoing basis, but still, each page must contain a complete idea, or characterization, or reveal – something to make it interesting as a complete work, but also a fluid piece of a whole, rather than an episode of a serial. From this perspective it is interesting to watch the writing improve in this way as the series progresses.
This is merely a sampling of webcomics, but I know that many more offerings of similar quality must exist out there. Please post links to your favorites, professional and amateur alike, in the comments section so that we can all see and support what’s out there. I’d love to use this platform to highlight more of the best that’s out there in the webcomic world, and hopefully to share some truly innovative examples.